‘Open a Portal into the Imagination’ – Article in MG Magazine
Doobie Nights co-founder and general manager Damon Crain knew he would have to set a high bar to impress locals and wanted to give them an extraordinary, sensory-bending experience while they are shopping.
“What we wanted to do was an immersion that will take people to a different place,” said Crain. “Then we said, we need to do something absolutely different from retail, so we looked into 3D projection mapping, which is a new technology that’s becoming more mainstream. We decided to do that inside a building, and this is the first time it has been done in a permanent installation inside a retail space.”