'Open a Portal into the Imagination' - Article in MG Magazine

Doobie Nights is honored to appear in cannabis industry magazine mg recently. Read an excerpt of the article below, and be sure to check out the article and photos on the mg magazine website as well.

Doobie Nights co-founder and general manager Damon Crain knew he would have to set a high bar to impress locals and wanted to give them an extraordinary, sensory-bending experience while they are shopping.

“What we wanted to do was an immersion that will take people to a different place,” said Crain. “Then we said, we need to do something absolutely different from retail, so we looked into 3D projection mapping, which is a new technology that’s becoming more mainstream. We decided to do that inside a building, and this is the first time it has been done in a permanent installation inside a retail space.”