Why this new Santa Rosa dispensary represents the future of cannabis stores
Before entering the groovy inner sanctum of Doobie Nights, Santa Rosa’s newest cannabis dispensary, Brandon Levine paused in the so-called “Portal of Wonder.” He is the executive director of this psychedelic, 3,700-square-foot space on Santa Rosa Avenue, which is celebrating its grand opening Friday and Saturday.
Pointing to a modernistic lectern where a smiling employee will regulate the flow of traffic into the main sales room, he said, “It will be like checking in for a flight, almost.”