The Struggle Is Real: What It’s Really Like to Be a Cannabis Retailer

Doobie Nights grand opening in late 2019.

When California passed Prop. 64, recreational cannabis was expected to become a booming industry, eclipsing even the wildly successful medical industry it replaced. While many operators in the cannabis scene were skeptical of the bill, others dove head-long into what they anticipated would be a new green rush. Countless brands popped up to take advantage […]